The Kitchen / 2018
BED BATH + BEYOND, East Hanover NJ
Conceived as a complimentary ‘shop in shop’ within their traditional retail environment, BB&B (we’re friends now so legal said we’re allowed to abbreviate) solicited Factioned’s services to develop an approachable, residential style environment that would cater to cooking classes, chef’s tables, private functions + other food experiences. The Kitchen is a prototype and model aimed at diversifying how users view the extent of their connection to the Bed Bath & Beyond brand. Not only should a patron look to BB&B for quality shopping but also utilize the many valued products for testing, learning and celebrating under the same roof.